It’s probably the most overused quote in tech writing… which
sucks, because I’d really like to use it to describe how I feel about the
Chromecast.
The Chromecast is deceptively simple: you plug it into your TV,
then stream video and music to it from apps running on your iPhone, Android
device, or laptop. The Chromecast itself has no remote; whatever device you’re
streaming from is the remote. The Chromecast has next to no user interface of
its own, either; it’s got a single screen that shows the time and whether or
not it’s connected to your WiFi that appears when nothing is being streamed,
but again, the device you’re streaming from largely acts as the interface. The
Chromecast is a wireless portal to your TV, and doesn’t try to be anything
more.
A Box Full Of Surprises
I’ve been thinking about it all night, and I don’t think I’ve
ever been as surprised by a device as I am by the Chromecast.
The price? Surprise! It’s $35. Are you kidding me? According
to Google, they’re not selling them at a loss. Even after accounting for the
Wi-Fi chip, the CPU, 2GB of flash memory, the RAM, licensing the right to use
HDMI, assembly, packaging, and shipping them to the states, they’re somehow
making money selling these things for thirty
five dollars. Sure, their profit margin is probably like, four
cents — but that they’re not selling these at a loss at that price point is
kind of absurd.
The setup? Surprise! It’s ridiculously easy. Plug it into HDMI,
give it some juice (through USB, which most new TVs have, or a standard
wallwart), then run the Chromecast app on a laptop to tell it what Wi-Fi
network to connect to. Done.
App compatibility? Surprise! It’s already there on day one in
some of the most notable online video apps, including Netflix and YouTube. I
didn’t even have to update the apps — I just launched ‘em on my phone and the
Chromecast button was sitting there waiting for me. They’ve even already built
an extension for Chrome that drastically expands the functionality of the
device (though, in its beta state, it’s a bit buggy — more on that later).
Hell, even the very announcement of the Chromecast was a bit of
a surprise. Google somehow managed to keep the Chromecast a secret until right before its
intended debut, even with a bunch of outside parties involved. Netflix,
Pandora, teams from all over Google, everyone involved in the manufacturing
process — all of them were in the loop, yet nothing leaked until someone
accidentally published a support page a few hours too early.
Now, none of that is to suggest that the Chromecast is perfect.
It’s not! Not yet, at least. But its biggest issues are quite fixable, assuming
that Google doesn’t look at the “overwhelming” sales of the Chromecast
and say ‘Oh, well, screw this thing.’ And for just $35, the few blemishes it has
are pretty easy to overlook.
Taking The Bad With The Good:
Video streaming quality is quite good (on par with what I get on
my Xbox 360 or my Apple TV, at least) particularly when pulling from an app or
website that’s been tailored for compatibility — so Netflix, Youtube, or Google
Play, at the moment.
If you’re using the Chromecast extension for Chrome on your
laptop to project an otherwise incompatible video site (like Hulu or HBOGO),
however, video quality can dump quite a bit depending on your setup. It’s using
your laptop as a middle man to encode the video signal and broadcast it to the
Chromecast, whereas the aforementioned compatible sites just send video
straight to the dongle, mostly removing your laptop from the mix. When casting
video tabs on a 2012 MacBook Air running on an 802.11n network, the framerate
was noticeably lower and there were occasional audio syncing issues.
While we’re on the topic, the Chrome extension packs a bit of an
easter egg: the ability to stream local videos from your laptop to the
Chromecast. Just drag a video into Chrome, and it’ll start playing in a new
tab. Use the Chrome extension to cast that tab, and ta da! You’re streaming
your (totally legitimate, not-at-all-pirated-am-i-right) videos without
bringing any other software into the mix. I tried it with a bunch of video
formats (mostly AVIs and MKVs. MOVs kinda-sorta work, though most won’t push
audio from the laptop to the TV for some reason), and they all seemed to work
quite well, albeit with the lowered framerate I mentioned earlier.
Even within the apps that have already been tweaked for
Chromecast compatibility, there are some day one bugs. Sometimes videos don’t
play the first time you ask them to, instead dropping you into a never-ending
loading screen. Other times, the video’s audio will start playing on top of a
black screen. These bugs aren’t painfully common, but they’re not rare, either.
Fortunately, it’s mostly all good — and it can only get better
Even with a bug or two rearing its head, the Chromecast is easily worth its $35
price tag.
Remember, this thing just
launched, and it came mostly out of nowhere. Those bugs? They’ll get patched
away. The sometimes-iffy framerate on projected tabs? It’ll almost certainly
get better, as the Chromecast extension comes out of beta.
Pitted against the AppleTV — or, in a fairer comparison, against
the AppleTV’s built-in AirPlay streaming feature — the Chromecast’s biggest
strength is in its cross-platform compatibility. Whereas AirPlay is limited to
iOS devices and Macs (with limited support for Windows through iTunes),
Chromecast will play friendly with any iOS, Android, Mac, or Windows app that
integrates Googles Cast SDK. Having just launched, the Cast protocol obviously
isn’t nearly as ubiquitous as AirPlay, either in terms of Apps that support it
or in terms of other devices (like wireless speakers) that utilize it — but
assuming that developers embrace the format (and really, they should), both of
those things could quickly change. If developers support the protocol, Google
could quite feasibly open it up to third parties to be integrated directly into
TVs, speakers, and other types of gadgets. If that happens, AirPlay could be in
trouble.
On the topic of its cross-platform compatibility: the experience
on Android is a slightly better than it is on iOS, as Google has considerably
more freedom on the platform; for example, apps that use Chromecast can take
priority over the lockscreen, allowing the user to play/pause/skip a video
without having to fully unlock their Android device. That’s just icing on the
cake, though; for the most part, all of the primary features work just as well
on iOS as they do on Android.
Conclusion
It’s one of the easiest recommendations I’ve ever made: If the
Chromecast sounds like something you’d want, buy it. It’s easily worth $35 as
it stands, and it’s bound to only get better as time goes on, the bugs get
ironed out, and more apps come to support it.